We build and manage CRM systems, marketing funnels, and automation workflows for home service companies. Our stack is GoHighLevel, Zapier, and a set of internal processes we have developed over time. Everything we do — lead capture, follow-up sequences, CRM pipelines, appointment booking — runs through funnels and automations we build and maintain for clients.

We are hiring a Funnel Specialist.

This is not a creative marketing role. It’s a systems and operations role.

The person we hire will be responsible for keeping funnels alive, accurate, and documented — on a weekly cadence — using our internal quality system called TAO (Tracking, Auditing, Optimization).

What You Will Actually Do

Build and configure marketing funnels in GoHighLevel: landing pages, forms, CRM pipelines, chatbots, automation sequences and more.
Run weekly audits using the TAO system — Tracking, Auditing, Optimization — to catch proactively catch errors.
Diagnose and fix broken automations: trace the trigger chain, find the failure point, resolve it, document what you found and what you changed.
Launch new funnels and updates without breaking existing systems. Run pre-launch QA checklists and monitor post-launch stability.
Map and document every funnel you build or touch. No undocumented changes. Ever.
Publish weekly funnel stability reports using standardized scorecards.
Coordinate with the internal team via Slack and Asana. Communicate proactively when something is off or running behind.

This Role Is NOT For You If

– You mark tasks done before verifying the output in the live system.

– You build without documenting.

– You troubleshoot by guessing rather than tracing a logical sequence.

– You need daily direction or struggle to manage your own schedule remotely.

– You have no hands-on GoHighLevel experience. We do not train from zero.

This Role IS For You If

– You have been described as detail-oriented, methodical, or “too thorough” — and you consider that a compliment.

– You can open someone else’s funnel, audit it within an hour, and write up exactly what is wrong and why it matters.

– You keep documentation and personal QA checklists without being asked.

– You have rebuilt broken automation workflows that someone else built and left in a bad state.

– You treat a weekly audit checklist with the rigor — it either passes or it does not.

Tools You Will Use

GoHighLevel — primary platform. Deep proficiency required.
Zapier — multi-step integrations and workflow automation.
Asana — task management and project tracking.
Slack — async team communication.
Google Sheets and Google Docs — reporting, documentation, SOPs.
Loom — async video updates and screen recordings.

Experience We Are Looking For

2+ years in marketing automation, funnel operations, or CRM administration.
Hands-on GoHighLevel experience. This is required.
Zapier workflow experience: building, debugging, and documenting multi-step integrations.
Experience auditing or QA-testing systems.
Agency or client-services background preferred. You know what it means to be accountable to results, not just tasks.